Should You Pay Lexington Law To Repair Your Credit?

When it comes to credit repair services, Lexington Law has been consistently rated as one of the top companies on the market. They have been in business since 1991 and their decades of experience has allowed them to effectively improve the credit scores of thousands of consumers.  So is this credit repair service the right one for you?  In this article we will cover who Lexington Law is and what they offer in terms of credit repair.

What is Lexington Law’s Background?

As a leading credit repair service, Lexington Law has more than 20 lawyers on staff and their specialty is credit law.  These two features make it stand hands above the competition.  Most credit repair services do not have these features.  In 2017, they were able to remove over 10 million negative items from clients’ credit reports.  Those numbers alone give you an idea of how trustworthy and competent Lexington Law is when it comes to credit repair.

What Can Lexington Law Offer You?

As a law firm, Lexington Law staffs over 24 licensed lawyers in 19 states.  Every lawyer has received advanced training in consumer protection law, credit law, consumer advocacy as well as current issues surrounding credit reporting. They offer a free initial consultation as a part of their credit repair process.  You will receive a free TransUnion credit report along with a FICO score summary.  During this free and personalized initial consultation,  Lexington Law will get the chance to review your current credit situation.  They will then let you know the best course of action for removing negative items from your credit report.

Here are some of the negative items Lexington Law has been able to remove for their clients:

  • Collections
  • Wage Garnishments
  • Late Payments
  • Charge Offs
  • Judgements
  • Bankruptcy
  • Settlements
  • Liens
  • Repossessions
  • Foreclosures

If you decide to enlist their services, Lexington Law will begin drafting up dispute letters for each of the three major credit reporting bureaus (Transunion, Experian and Equifax).  When the credit repair process begins, you will have access to 24/7 support from Lexington Law’s team of professionals.  Contact them anytime with questions you might have.  They will also provide you with ongoing updates on the progression of your case. Ultimately, it is the mission of Lexington Law to help their clients get their credit back on track so that they can meet all their personal finance goals.  Click here to read a full review of Lexington Law.

What cannot be removed from your credit report

Certain items on your credit report cannot be removed.  If there is real debt on your report that can be verified with the creditor, this cannot be disputed.  In this instance, Lexington Law would try to put together a payment plan with the debt collector. Once this is in place, you want to make sure you make the payments on time to help bring your credit score up.  

Here are their plans

Lexington Law offers three plans.  The service plan you end up choosing will be based on the level of credit repair you need.

Concord Standard: $89.95/Mo

Concord Premier: $109.95/Mo

Premier Plus: $129.95/Mo

See the source image

Are Lexington Law’s Credit Repair Services Worth Your Money?

As with any credit repair service, Lexington Law cannot guarantee certain results. Furthermore, there is not a one size fits all approach when it comes to repairing someone’s credit.   With that being said, with over 20 years experience in the credit repair industry and thousands of positive reviews, they are doing something right. Many of Lexington Law’s customers are seeing positive results in about six months.  On average they claim to be able to remove around 10 negative items per client over a 4 month period.  Of course these results are ultimately dependent on the state of your credit when you sign up for their services.

When all is said and done, if you are able to improve your credit, your finances will be better off in the long run.  When it comes time to secure a loan, you will be in a better position to secure a more favorable interest rate.  This could wind up saving you thousands at the end of the day.   



7 Tips For Being A More Effective Project Manager

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To be a highly effective project manager, you need to acquire the right set of habits to be successful.  Project managers wear many different hats and they need to be able to not only handle the team and task at hand but also understand the big picture strategy.


Here are seven tips for being a more effective project manager

Be proactive

In order to be an effective project manager, you have to be proactive.  You need to have a plan in place for dealing with issues in a timely manner.  There needs to be ongoing communication with your team members and each one needs to be held accountable for their tasks.  A key way to achieve this is by utilizing  team progress tracking software program.  Using this type of software keeps you updated in real time where each team member is at with their responsibilities.  This will help keep any miscommunication down and productivity levels up.


Hold more effective meetings

We all know how team meetings are typically a waste of time.  Usually the team leaves the meeting feeling like nothing was accomplished and now they have to make up for lost time.  This does not have to be the case.  Here are some easy tips for holding more effective meetings:

  • Add some fun: This could be a quick celebration for someone’s birthday or a team building activity.
  • Put together an agenda and share it beforehand.  By doing this, team members will know what is going to be discussed and they can prepare more thoughtful responses.
  • Establish action items: Assign each action item to a team member and set up a time to follow up with them.
  • Stick to an end time: There is no reason for a team meeting to last too long.  Set an end time and don’t go past it.

By implementing these ideas into your meetings, people will feel more productive and not like they just wasted 30 minutes of their time.


Know your strengths and delegate where necessary


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As a project manager, you should know what your strengths and weaknesses are.  Knowing how to effectively delegate out responsibilities is key to being an effective project manager. Your team will feel more motivated and valued as they will see that you trust them to get things done.


Invest in yourself

Successful people are such because they have a mindset of “learn and evolve’.  They know that in order to stay competitive, you have to keep learning.  Here are two ways to invest in yourself:

  1. Improve your skills through reading books, attending industry conferences and taking courses.  By doing this, you will become more valuable to your company and team.  Not to mention the sense of fulfillment you get from your job will go up too.  
  2. Reflect on your experiences.  When we take the time to review our experiences and how they turned out, we learn what worked and what didn’t.  Look for patterns and lessons to learn.

Recognize team member contributions


[Photo by from Pexels]

Success is achieved as a team and does not belong just to one person.  An effective project manager knows this and gives credit for a job well done.  They are also good at encouraging others to contribute and participate at their best level. This will help ensure that goals are achieved and team members are happy.

Practice stress management

An effective project manager knows the importance of taking care of themselves in all areas.  They also know how stress can transfer to other co workers so they take the time to recharge their batteries. By reducing their stress levels, they are better at handling tough situations more calmly which keeps them from making rash decisions.

Clear communication

Wherever there is human interaction, good communication is necessary.  In the workplace and especially with a team, good communication is a key element to both the team and business’s success.  With clear communication you help achieve the following:

  • It helps mitigate conflict and lessen misunderstandings.
  • Helps with team members feeling understood in terms of their goals and needs.
  • Improved employee engagement- there will be a better connection with and among team members .


Struggling With What To Post: Here are 10 Real Estate Facebook Post Ideas To Try Today


Facebook is a key marketing platform for the real estate industry and if you are not using it, you should be.  The key to successfully using Facebook for marketing is to post valuable and informative content on a consistent basis.  Facebook also allows you to see how many views and clicks/shares each of your posts get so you know what is resonating with your audience.  Furthermore, you clients can leave reviews which is key today when consumers are so big on social proof.  So what kinds of posts should you be sharing in order to keep your audience coming back for more?  Let’s get into that.


Here are 10 real estate post ideas that will keep your followers engaged

and interested.


1. The daily grind

People want to know what is happening in the housing market like what is available and how much homes are selling for.  This is your opportunity to share what you have going on by posting your new listings, homes you have sold, open houses etc. Hopefully you have a website and you can hyperlink your property search page or add an IDX search feature to your Facebook page.  Make sure the images and videos you post are high quality.  If you use real estate email marketing flyers (you should be if you are not) take the opportunity to also post these as they give detailed info about your listings.  Here is a good example of promoting listings.

Image result for real estate listing facebook

2. Seasonal tips/area specific advice

You can get creative with this one.  Whether it is offering cheap getaway ideas for the summer or decor tips for Fall, you have a great opportunity to position yourself as a great resource to your followers.  Also give thought to advice you can share with regards to the area you represent.  For example, if you are in an area that experiences hurricanes, you could put together posts having to do with preparation tips, what to do if the electricity goes out, insurance tips etc. This is all information that would be appreciated by your audience.

3. Real estate trends

Realtor associations both national and local are great resources for the latest trends and statistics as well as online real estate news websites. Share the upcoming trends in kitchen and bathrooms as well as the state of mortgage rates.  Any industry information helps people stay informed and you will become their go to source.

 4. The magic of good staging or decorating

As real estate agents, you know how good staging can really make all the difference in getting a home sold.  Take the opportunity to share some before and after staging photos of your properties.  People love to see how they can maybe incorporate something new into their home decor.  It is also a good idea to share decorating tips, diy projects, home improvement tips etc.

 5. Lifestyle photos and videos and posts

You want to have a nice balance between business posts and personal posts.  Now we don’t mean personal like gym selfies but it is a smart idea to include posts that have to do with your local market.  This can be local news like restaurant openings or special events.  It is also good to include posts that are related to what makes your area special.  Maybe a nice sunset or images of any cool areas in your city.  People love to see their hometown at its best and potential buyers looking in your area will get a taste of what the town feel is. All this helps boost interest in your market area.

Image result for real estate agent facebook page lifestyle post

 6. Run a poll or ask for advice

This is a great one for getting all kinds of feedback or just for getting to know your audience.  You can ask anything from their ultimate place to live to what they think of your head shot.  The one thing you do not want to get into is anything related to politics or controversial topics.  You don’t want to start a feud.  Here is an example of a great poll.

Image result for real estate poll facebook post



7. Have some real estate fun

You can share any fun personal stories, funny real estate quotes or memes, real estate photos gone bad etc.  People love a good laugh and it helps mix things up on your feed and keep things interesting for your audience.

Image result for real estate quotes funny


Facebook is a key platform for real estate agents to market their brand and their listings.  The key is to post valuable and informative content on a consistent basis.  The above ideas will get your creative juices flowing and help keep your audience engaged and boost your brand as well.



6 Tips To Help Boost Customer Service For Your Shopify Store


Regardless of the business you are in, providing great customer service is crucial to a business’s success.  With online stores, if a customer receives poor customer service they are not likely to return or refer you business.  Fortunately, you can make sure your store does not fall victim to poor customer service by employing the right strategies.


Below are six ways to improve customer service for your

Shopify store.


1. Send out post purchase emails

The moment a customer places an order, they are awaiting details about its arrival.  Delivery status questions make up a large percentage of customer inquiries on a daily basis.  If you have a customer service team dealing with this all day long, you are wasting time.  The best way to handle this process is to be proactive about delivery updates by sending out an email after receipt of the order.  Shoppers rely on the tracking number they receive to get order updates.  Furthermore, these emails tend to be opened by customers more frequently so they also work great for working in additional communications with your customers.

In addition, you should have a process in place for collecting product reviews.  Having positive reviews and testimonials is key for your store.  Social proof is a must these days in order to remain competitive.

2. Use a customer service management system  

Nowadays, customers have so many ways to reach out for customer service issues. Social media, messaging and chat apps and email are just a few of the channels they can use and that is expected to grow as customers demand more speedy customer service. This all begs the need to be more efficient and luckily there exists the technology to do so. By using customer service software you will give a boost to customer service speed which will help increase customer loyalty. By using a management system, you will have a nice overview of all your customers, you can determine which customer cases are a priority and most importantly, you will be able to see anything that may be slowing down your processes and fix them.

3. Respond with understanding to complaints  

In order for your customer service efforts to be successful, you need to handle any complaints and inquiries in the best way possible.  Especially since you will be dealing with unhappy customers at times.

Here are some things to remember when dealing with a complaining customer:

  • Listen to what the customer has to say with empathy.
  • Genuinely apologize for the problem they are having.
  • Put forth your best efforts to resolve the issue quickly.
  • Find out what caused the problem.

This is a great framework for dealing with customers and they will appreciate it.

4. Offer Live Chat

If there is a question or an issue when you are at a store, you just ask for the manager or go to the checkout counter.  When people are shopping online, they want and expect that there is a customer service number or email.  In order to take your process to the next level, you need to add live chat into the mix.  A window pops up and the customer can chat live with a customer service person and solve their issue or ask their questions in real time.  Luckily,  Shopify has lots of plugins that you can add to your store.

5. Send out surveys

Surveys are a great way to show customers you care about their feedback and opinions.  You will get valuable information to use for improving your offerings and your business overall. Here are some Shopify apps to try out.

6. Have a good return policy

Shopping online is not for everyone as many people are hesitant to make a purchase from a company they don’t know.  In order for people to feel comfortable purchasing from you, you need to make sure you have a return policy on your website.  It should be easy to find and the terms very clear.  Also keep in mind a sale should never be final if you want people to shop from you.  If you have a return policy in place and you are having trouble keeping customers on your site,  using something like exit offers will help boost sales.  The app provides you with a pop-up that will display a special promotion when someone starts to navigate away from your store.  An offer like free shipping or a percentage discount will usually do the trick.

In Conclusion

If you want to see your store grow and succeed, customer service needs to be at its best.  The tips above will help you give customers a great experience purchasing from your store while building trust and loyalty.


10 Real Estate Marketing Ideas To Help You Sell More

Try out virtual tours

Competition is fierce in real estate.  Putting together virtual guided tours of your properties is a great way to help you stand apart from the competition.  The easiest way to do this is to provide sequence of videos and still images but if you really want to stand out, try giving virtual reality a shot.  Whichever route you take, a virtual tour will provide your customers with a great overview of your properties without having to go anywhere.

Give each of your properties its own website

Every one of your properties should have a dedicated website attached to it.  You want to make it as easy as possible for other agents as well as your clients to locate your properties.

Use professional photography

Professional photography should be used for every listing you have regardless of the listing price.  Images can either get more business or drive it away.  There are so many uses for photographs you will not be wasting your money.  They can be used on your social media accounts, your website, on brochures, on printed real estate flyers, on real estate email flyers as well as on any other marketing collateral.  You want your advertising to be top notch as this is a representation of your brand and the property you are marketing.

Discuss your listings with colleagues

Whenever you are around colleagues, be sure to ask what they are working on.  Perhaps they have a buyer that they are working with that would be a great fit for one of your properties.  Also make sure you are always checking to see what the new listings are each day and the MLS also has an option to set up a buyer profile that will alert you when someone matches that profile.  This is a great feature to take advantage of.

Make sure your MLS listing descriptions are strong

Most of the leads you will get will come from your listings on the MLS.  For this reason, writing a great description of your properties is key.  You are only given so much room to write so make sure you are including any key features and details of the property.  Also be sure to add in those nice professional photographs you had taken.

Go on to the major portals and claim your listings

Go on to the major listing portals like Zillow and Trulia and claim your listings.  This will help you generate more leads and ensure that your name is listed next to your properties as opposed to other agents.

Optimize with keywords

Keyword research is a must if you want to attract the right buyers online. Look into long-tail keywords so that you have an idea of what keywords your target buyer is using in their search.  Once you have those key phrases, be sure to use them in your marketing collateral and in your landing pages.

Your homepage should have your top listings

When potential leads come to your real estate website and view your homepage listings, make sure they are your top priority ones. This is just a smart way to get as many eyes as possible on your top listings.

Use email

Email is something everyone is checking on a constant basis so it is a great tool to use for lead generation. Create an email that has one or two striking images of the property along with all the essential details about it.  You also want to add in a CTA that lets them know to connect with you by replying, visiting a landing page or filling out a form.  The subject line is also important here.  Make sure it is clear like “New listing: Gorgeous home in Los Angeles” and if you want to get super local, throw in the street address.

Host open houses

Open houses are great for generating traffic and allowing you to have a face to face connection with leads and capture their info. Some things to keep in mind in order to successfully host one are:

  • Make sure you have a plan to market it both online (social media events, newsletters, paid advertising) and offline (real estate flyers, newspaper announcements)
  • Stage the home.  Make it look as nice and inviting as possible.  You want the place to feel open and not cluttered.
  • Capture those leads.  Start collecting names before the event by having a lead capture form on your landing page and also have a sign in sheet at the event.  Once the event is over, be sure to follow up with each lead and hopefully you can remember something about your interaction with each that you can mention.

8 real estate marketing ideas for the holidays




There is no better time than the holiday season to show your clients how much you appreciate them and their business. This time of year gives you a great opportunity to provide some real value to your real estate audience through your marketing efforts.


Below are eight holiday real estate marketing ideas to help

you connect more with your clients this season.


If you have a blog (and you should) consider these topics

  • Cold weather tips: Living in a state where it gets down to frigid temps can be tough.  Think about putting together a post that covers ideas on how to clean gutters, prepare pipes as well as a go to list of helpful community resources.
  • Decorating tips: So who does not love decking their home out during the holidays.  Consider using an email flyer maker to put together a guide with tips on how to put up lights so that you do not cause damage to your home.  You can also do some sharing of your favorite decorating traditions you did as a child and be sure to try and get your audience to share theirs. This also presents a great way to capture some leads by asking them to fill out a simple form to download your guide.
  • Sum up the year:  Put together a nice piece on the successes you experienced both in business and personally.  Maybe also touch on what you see coming for your area in the new year as well.

Host a holiday themed contest

Whether you have done a contest before or not, the holidays are a great time to have one. Have your followers share their awesome holiday decorations and see who receives the most likes. Have one for Thanksgiving and do it again for Christmas or New Year’s.

Use Instagram

Instagram is a key platform that you need to be on as a real estate professional since it is purely visual and that garners very high levels of engagement.  In this industry it is all about connections and this platform does a great job of facilitating that.  You should feature both properties and your community. Capture any tree lighting ceremonies, holiday parades, pretty decorations around your city etc. This will help further nurture your relationship with your audience.

A time to give back

The holidays are all about giving back and you can do your part by signing up as a drop off for a holiday toy drive, hosting a canned food drive or maybe have a collection bin for coats and warm socks and give them to your local shelter.  Take it a step further and have some baked goodies on hand with some hot chocolate or eggnog so you can generate some nice conversations with those dropping off.

Have a baking contest

If possible, try and set up a holiday cookie or gingerbread decorating party at your local community center for example.  You can think about giving out prizes for the best one. Doing an event like this gives you a great opportunity to develop your relationship with the community.  Perhaps you can link up with a bakery or supermarket to provide you with supplies.  While you are hosting, be sure to have conversations with the attendees about real estate.  You may just get some great leads.

Send out a holiday card

Give thanks to your clients this holiday season by sending them an e-card or better yet a card through the mail. At the same time, prompt them to leave you a review.  If  you have done your job well, they should be happy to oblige. Just be sure to give them links to your Google, Facebook, Yelp and any other sites where someone is able to leave a review.

Update your call to action buttons

Most of your online leads are coming from your website so you want to make sure all your lead capturing tools are working and ready to go. Go through all your forms and landing pages and make certain they each have a compelling CTA button.

Start thinking about 2018

There is no resting in real estate.The early bird gets the worm and you need to start planning out your 2018 strategy now.  Go through your database and clean it up. While you are at it, review your social media profiles and make sure they are filled with all the necessary details.




7 Facebook Marketing Mistakes Businesses Should Avoid


With over a billion active users on Facebook, there are so many opportunities for brands to boost their visibility on the platform. The key is to do it correctly.  Many companies post as much as possible hoping to get lots of likes and shares but this is not what will increase profits for your business. Facebook can be great for growing your business but it can also do damage.

Below are seven Facebook marketing mistakes to



1. Your posts are too promotional

When it comes to brands, consumers are looking to connect with those that bring value to them.  Promoting your business too much will put people off.  They are there to be inspired, entertained and to interact with like-minded people.  When coming up with ideas for posts for your brand, make sure your followers will find it inspiring but make them also want to engage with it. Uplifting stories about employees, exciting announcements about your business, community involvement, charities you support etc. are all good ideas.

2. You are too focused on likes

Having your followers like your post is good.  It means your post will reach even more people but with that being said, your focus should be more on winning over brand promoters and not just likes.  These would be the people who not only like your post but they comment and also share it..all for free.

In order to be as successful as possible with your business page, you will want to create a schedule for your posts.  They key with Facebook is to post consistently and this will help greatly.  Bonus tip: If you are finding yourself short on time, you should consider a  company that can create custom social media content for you.  You provide them with the important details about your company and they come up with content tailored to your needs.  They do this for Facebook, Twitter and LinkedIn.  Once you approve the content, you schedule the time and day you want your posts to go out. This service has helped my business so much by freeing up my time to focus on other things.  I highly recommend it.

3. Your Facebook business page is incomplete

Whenever someone comes to your business page, you want them to feel they are being given all the information they need about your company.  This is their first point of contact with your brand and you want to make a great first impression.  Give all details like the address, hours of operation, URL, contact info as well as any other information you would want visitors to have.   

4. Your posts are too wordy

Shorter posts (250 characters or less) are said to do much better with audiences than longer ones. If you cut that down to about 80 or less, you can expect even better results. The next thing you want to consider is how often you will be posting.  You don’t want it to be too little or too much. Depending on your own target audience, you need to figure out what works for them and do it consistently.  If for some reason you will not be able to post for a while, be sure to inform your audience so they don’t think you just forgot about them.  They will appreciate it.

5. Your posts don’t align with your brand

If you start posting things that are not related in any way to your brand, your audience will get confused.  This means everything from videos to images should properly reflect your brand.

6. Not responding to interactions or comments on posts

When it comes to social media marketing, the key is to actually be social.  Facebook, like any other social media platform, is all about boosting engagement and generating interest in your brand.  Comments, Likes and shares are the ways in which your audience interacts with your brand.  Make sure you do not ignore them.  If someone leaves a comment, positive or negative, be sure to respond.  This shows your followers you are engaged and that you care about them. With a negative comment, this is especially important since being proactive can help you get in front of the issue and show that customer service is important to you.

7. Not using Facebook ads

With over 50 million business pages on Facebook, there is a lot of competition for reader’s attention.  Your organic reach is diminished because of this and for that reason you should look into using Facebook ads.  They make it affordable and highly customizable. Believe me your business will thank you.


9 Technologies To Help Boost Your Landscaping Business

Nowadays, staying abreast of the latest in technology developments is essential to a company’s success.  The same goes for the landscaping industry.  Whether you are looking for an all in one software package or just an add on to an existing system, the below technologies will help boost your business in the right direction.


Below are seven Technologies that will help

boost your landscaping business.


1. Job estimators

Accurate estimates of how much a job can cost is very important. You want a software that is very detailed and will do everything for you like measuring plans and determining quantities for landscaping, minor site work, paving, irrigation and more.

2. Mobile credit card reader

Getting paid for your work is top priority.  For this reason, using a mobile credit card reader like Square, is the best thing you can do for your business. You collect payments from clients right after the job is completed and you can expect to see the funds in your account as soon as the next business day.

3. CRM software

Managing your customer database is essential to the growth and success of your business.  Both Microsoft and have systems that can keep track of your current and potential customers.  You can discover trends among your current clients that can help you determine additional prospective customers. This type of data set will also be helpful in putting together mailings, email blasts and follow up calls with your sales crew.

4. Business management software

If you are looking to have a software system that really covers it all, then a landscaping business management software like Scapersoft is key. It has all the essential internal and project management functions every landscaping business needs.  It is designed by industry professionals and offers everything from scheduling, estimates, invoicing, tracking time and more. It will also help with streamlining all your projects as well as property information.

5. Landscape design software

If landscape design is part of your services, consider using design software so you can produce 3D color renderings of projects for prospective clients. These life-like visuals will be very helpful in boosting their confidence in your company and will help secure their business.

6. Smart Controllers

If you offer irrigation installation and maintenance services, you should definitely consider making smart controllers a part of your offerings.  It will save you time and help you with meeting the increasing demand among your customers. Smart controllers help you compute evapotranspiration by retrieving data from local weather stations or the weather service.  It will basically take care of adjusting the irrigation of the landscape.

7. Extended-Run Batteries

If large landscaping projects are a part of your work, then you may want to consider using a backpack battery that has an extended run time. It will allow your crews to work for more time on one charge, speeding up the time it takes to get a job done.  They also will not need to carry multiple batteries.

8. Consider a job matching app

How great would it be to be notified of lawncare jobs that are already on the route your crew works.  Apps like LawnStarter use GPS to hook you up with new landscaping jobs that are already on the routes you are working on that way you save on driving time and you can grow your business exponentially.

9. Drones

If large lawns are a part of your work or you do inspections for gutters, roofs or treetops, you should think about boosting your efficiency by using drones to help you look for potential issues.


5 Real Estate Marketing Missteps To Avoid This Year

When you are just starting out in real estate you will certainly make some marketing mistakes.  With that being said, your marketing strategy plays a crucial role in your success as a real estate agent/broker.


Below are 5 marketing mistakes to avoid or fix, in order to get

your marketing initiatives on track.

1.  Not taking full advantage of your social media accounts

Most real estate agent/brokers have an account on all the major social platforms like Facebook, Twitter, Linkedin, Google+ etc. But what many aren’t, is consistently active on them.  This takes time and dedication but the benefits are great.  These platforms are key for lead generation and there are many free tools to take advantage of to help you conquer each platform.

You want to start by posting shareworthy content that both sellers and buyers find value in as they are making their real estate decisions. You also want to make sure you are sharing those great blog posts, infographics or any other content across all your social media accounts. Next, you want to track how well your content performed on each network by using their analytics.  Doing this will help you optimize those platforms and in turn broaden your social reach.

Engagement is another key component to having success on social media.  Make certain you are acknowledging any comments, tweets, retweets etc.  Start up conversations with any people that share your content as well.  These types of direct relationships are essential to your social success and expanding your client database.

2. Not using tracking codes on your real estate flyers

As you are getting ready to send out your next real estate flyers, do not sit around waiting for a phone call from them.  Take advantage of putting unique codes on each flyer.  This will allow potential clients to enter the code online and you will be able to see which homes and zip codes picked up your flyer. If you do not have a real estate flyer maker that you love, I highly recommend using Flyerco.  They have an amazing template gallery and you can customize your flyers as you like and they are super easy to use.

3. Not properly using email marketing

Email marketing is one of the best ways for generating real estate leads right now.  It is super easy to set up and is a direct path to showcasing your brand to both buyers and sellers. The key to properly executing an email campaign is to send out segmented emails.  Break up your audiences into a few key categories, typically by where they are in the sales pipeline.  For example, you can send your newsletter to any new leads, while posts with helpful content, like a free seller’s guide, can be sent to leads who are further along in the pipeline.  For more email marketing tips, here is some helpful information:

4. Your website if not fully functional

Your real estate website not only needs to look great but also function properly.  If not, your ability to reel in leads and new clients will be greatly affected.  One common mistake that seems to get agents, is having a website that is not responsive.  To have a responsive website means it looks and functions the same across all devices.  This is crucial as most consumers are using their smartphones or tablets for their online needs.  If you want to learn more about responsive design, check out this great article

5. You Don’t have your SEO figured out

Learning about search engine optimization is key to getting a leg up on the competition.  Doing so will help your website be found on google and hopefully result in a page 1 appearance.  If not, you may end up on page 2 or not found at all.  Keep in mind, 99% of clicks happen on page one.  Here are some points to keep in mind when optimizing your site:

  • Keywords that are highly searched are great for for your SEO marketing, but you do not want ones that are too competitive. You need to find a middle ground for both keyword competitiveness and popularity.
  • Keep it local.  You want to see how popular search terms like “homes for sale” does with adding in your specific market (i.e. New York homes for sale).
  • It’s all about the analytics.  Figure out what is working for you and what is not.  Also give thought to what you can try out next.  SEO is a continuously evolving strategy.

If you want to get more tips on SEO for real estate websites, click to read this great article


5 Tips for creating a successful social media strategy for your business

I am sure we can all agree that social media has completely changed how businesses are marketing themselves online. As a business, small or large, networking on social media channels is your online gateway to current and potential customers.

Social media gives you an opportunity to turn your followers into your biggest fans and ultimately, one of the best marketing tools .

Given the power social media has in marketing, it is essential for businesses to not only be on social media, but that they find the right strategies to help them successfully engage with their followers.



1. Know Who Your Target Market Is

The usage of social media tends to vary from one demographic to the next.  It is important to take the time to research who your audience is and their reasons for being on and using social media.  You also want to spend time finding out which social media platform your target audience prefers. Doing so will help your marketing strategy be more focused and direct.

2. Always Keep Your End Goal In Mind When Crafting Content

Before you begin putting together your content, you want to give thought to the message and goal of each post.  Whether you are writing an article for your blog or posting on Facebook, everything you write should be in support of your end goal.

Is your goal to try and drive traffic towards your newest product? Or perhaps you have a service that you would like to highlight this month. Whatever your end goal is, always make sure every marketing move is with the end result in mind.  Now that you have that underway, it is time to give thought to how you will be publishing your content on your social media channels.  Using a social media scheduler like Autogrammer is extremely helpful for many reasons.  You can schedule your posts to Facebook, Twitter and Instagram all from one place and the amount of time you will save is the biggest bonus of all.  I also really like that you can bulk upload your images and editing is a breeze.

3. Interact With Your Audience

As you begin to gain the attention of your followers, make sure they feel important.  You can achieve this by consistently responding to comments and answering questions. Having an engaged following means you have an audience who knows, likes, and trusts you.  If you have that, you have the winning combo that is going to help take your social media success to the next level.

4. Vary Your Content

Posting the same type of content over and over is not going to cut it.  Whether the content you are posting is a link, image or text, the best social media strategies favor mixing up tactics when it comes to what you post.  You can change things up by incorporating Infographics, quotes from a recent post or answers to questions. The hope is to post content that will get people to interact with it by clicking, commenting, or sharing.

5. Know your Competition

What your key competitors are doing on social media is crucial to your social media strategy.  Put together a list of the top 5 competitors in your industry and then go onto the different social media channels to see what they are posting about. This will provide you with a wealth of information on how they engage with their followers.  See how their followers interact with them in turn.  Once you gain some understanding of how your competitors are doing things, you can start to figure out how to make your brand stand out.  To find out more on how to analyze what your competitors are doing on social media, check out this great article from Social Media Examiner.