When you are just starting out in real estate you will certainly make some marketing mistakes. With that being said, your marketing strategy plays a crucial role in your success as a real estate agent/broker.
Below are 5 marketing mistakes to avoid or fix, in order to get your marketing initiatives on track.
1. Not taking full advantage of your social media accounts
Most real estate agent/brokers have an account on all the major social platforms like Facebook, Twitter, Linkedin, Google+ etc. But what many aren’t, is consistently active on them. This takes time and dedication but the benefits are great. These platforms are key for lead generation and there are many free tools to take advantage of to help you conquer each platform.
You want to start by posting shareworthy content that both sellers and buyers find value in as they are making their real estate decisions. You also want to make sure you are sharing those great blog posts, infographics or any other content across all your social media accounts. Next, you want to track how well your content performed on each network by using their analytics. Doing this will help you optimize those platforms and in turn broaden your social reach.
Engagement is another key component to having success on social media. Make certain you are acknowledging any comments, tweets, retweets etc. Start up conversations with any people that share your content as well. These types of direct relationships are essential to your social success and expanding your client database.
2. Not using tracking codes on your real estate flyers
As you are getting ready to send out your next real estate flyers, do not sit around waiting for a phone call from them. Take advantage of putting unique codes on each flyer. This will allow potential clients to enter the code online and you will be able to see which homes and zip codes picked up your flyer. If you do not have a real estate flyer maker that you love, I highly recommend using Flyerco. They have an amazing template gallery and you can customize your flyers as you like and they are super easy to use.
3. Not properly using email marketing
Email marketing is one of the best ways for generating real estate leads right now. It is super easy to set up and is a direct path to showcasing your brand to both buyers and sellers. The key to properly executing an email campaign is to send out segmented emails. Break up your audiences into a few key categories, typically by where they are in the sales pipeline. For example, you can send your newsletter to any new leads, while posts with helpful content, like a free seller’s guide, can be sent to leads who are further along in the pipeline. For more email marketing tips, here is some helpful information: http://www.inman.com/2017/01/24/4-email-marketing-tips-that-actually-work-for-realtors-in-2017/
4. Your website if not fully functional
Your real estate website not only needs to look great but also function properly. If not, your ability to reel in leads and new clients will be greatly affected. One common mistake that seems to get agents, is having a website that is not responsive. To have a responsive website means it looks and functions the same across all devices. This is crucial as most consumers are using their smartphones or tablets for their online needs. If you want to learn more about responsive design, check out this great article http://go.placester.com/responsive-design
5. You Don’t have your SEO figured out
Learning about search engine optimization is key to getting a leg up on the competition. Doing so will help your website be found on google and hopefully result in a page 1 appearance. If not, you may end up on page 2 or not found at all. Keep in mind, 99% of clicks happen on page one. Here are some points to keep in mind when optimizing your site:
- Keywords that are highly searched are great for for your SEO marketing, but you do not want ones that are too competitive. You need to find a middle ground for both keyword competitiveness and popularity.
- Keep it local. You want to see how popular search terms like “homes for sale” does with adding in your specific market (i.e. New York homes for sale).
- It’s all about the analytics. Figure out what is working for you and what is not. Also give thought to what you can try out next. SEO is a continuously evolving strategy.
If you want to get more tips on SEO for real estate websites, click to read this great article https://www.easyagentpro.com/blog/seo-for-real-estate-agents-the-complet-guide/.